The drink is made with natural ingredients and contains no artificial sweeteners or preservatives, which makes it a healthier choice than some of its competitors. It has a large and loyal following and is a great choice for those looking for an energy boost. Why is it Not Being Discontinued?įull Throttle Energy Drink is not being discontinued because it is a popular and beloved energy drink. Whether you’re an athlete, or just someone looking for a little extra energy, Full Throttle has you covered. Its energy-boosting blend is sure to get you back on your feet and ready to tackle whatever comes your way. If you’re looking for a reliable energy drink that won’t let you down, Full Throttle is a great option. The drink contains a satisfying blend of natural flavours and ingredients, such as guarana and taurine, that offer a powerful energy kick without any crash.Īnd with its iconic branding, it has become a go-to choice for athletes and those with active lifestyles. Full Throttle Energy Drink has been around for quite some time, and it’s obvious why. Its unique combination of ingredients, taste, and brand identity make it a favourite choice for those who want a drink that will give them the extra boost they need. The drink has been around since 2004 and has been popular amongst energy-seekers ever since. Whether you need a quick pick-me-up or a long-term energy boost, Full Throttle is the perfect choice! Overviewįull Throttle Energy Drink is still up and running, despite any rumours of it being discontinued. Not only is it not being discontinued, but it has evolved over the years to meet the changing needs of customers. This energy drink has been a popular choice since its introduction, offering a variety of flavors and a great boost of energy. 3:21-cv-00081-RLY-MPB.Are you looking to grab an energy boost? Full Throttle Energy Drink is the perfect choice! It has been around for some time, and it is here to stay. Brookman in the Southern District of Indiana and assigned Case No. The case was assigned to Judge Richard L. Finally, Energy is claiming common law trademark infringement and unfair competition. Next, Energy is seeking damages for trademark infringement in violation of 15 U.S.C. Energy claims it sent a cease and desist letter informing FTA of the Energy Marks and trade dress, but FTA has refused to discontinue its use of the allegedly infringing marks.Įnergy is claiming FTA’s action amount to trademark infringement, trade dress infringement, and false designation of origin under 15 U.S.C. Therefore, Energy asserts FTA’s actions are intended to cause confusion and to cause consumers and potential consumers to believe FTA is associated with the Energy goods and services. FTA also apparently sponsors race cars using the allegedly infringing marks.Įnergy claims that FTA has advertised and promoted its services using the allegedly infringing mark at an event for which Energy’s Full Throttle® brand was previously the title sponsor. Energy claims FTA promotes and provides its services using trademarks and trade dress that are confusingly similar to the Energy Marks and trade dress. Therefore, Energy claims its Full Throttle® brand including the Energy Marks and trade dress have acquired great value to identify and distinguish its products and services from those of other, including association with the automotive industry.Īccording to the Complaint, Defendant, Full Throttle Automotive LLC (“FTA”), is in the business of automotive repair services. ![]() Additionally, the retail sales of Full Throttle® products allegedly exceed 47 million cans per year, with estimated revenues of approximately $113 million per year. Since 2015, Energy claims it has spent over $22.6 million dollars in promoting the Full Throttle® brand. Energy also claims it has used a distinctive trade dress on its Full Throttle® products since 2004.Īpparently, Energy has licensed the Energy Marks and trade dress in connection with a variety of goods and services throughout the years, including sponsoring motorsports. From that transaction, Energy owns multiple trademark registrations including the three at issue in this case, U.S. Monster in turn divested the rights and title to the Full Throttle® energy drink line to its child company, Energy Beverages LLC (“Energy”), the Plaintiff. Evansville, Indiana – In 2004, the Coca-Cola Company launched its Full Throttle® energy drink brand, which was later apparently acquired by Monster Beverage Company (“Monster”) in 2015.
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